Maslow’s theory of hierarchy of need can not be
completed without mentioning the characteristics & behaviours of
Self-Actualized people. My last post was about the importance of
self-actualization with regards to work situation and how marketers effectively
use this theory of hierarchy of need to promote their products and offerings,
while in this post I would highlight the 15 characteristics & behavioural
aspects of self-actualized people.
Theoretically,
every one of us is capable of self-actualization but most of us will not do. According
to Abraham Maslow, only about 2 percent of people can reach the state of
self-actualization. He studied 18 people he considered to be self-actualized to
identify 15 characteristics of a self-actualized people. These are mentioned
below:
- They accept themselves and others as they are
- Spontaneous in thought and action
- Perceive reality and tolerate uncertainty
- Problem solver
- Highly creative
- Unusual sense of humor
- Able to look at life objectively
- Concerned for welfare of society
- Appreciating life-experience
- Resistance to enculturation
- Establish deep satisfying interpersonal relationships with a few people
- Peak experiences
- Need for privacy
- Democratic attitude
- Strong ethical values
Though, it is not necessary to display all the 15
characteristics to become self-actualized and not only self-actualized people
will display them, yet people achieve self-actualization in their unique way
and tend to share certain characteristics. Self-actualization is a matter of
degree and merely involves achieving ones potential. At this point, it becomes
imperative to know about the behavious leading to self-actualization which is
highlighted below:
- · Living life like a child with full absorption and concentration· Trying off the beaten path· Banking on own feelings instead of voice of tradition· Being honest and avoid pretence· Take responsibility and ownership and work hard· Do not follow the horde
Despite many limitations of Maslow’s hierarchy of need
theory, this is still very popular with advertisers and marketers all across
the globe. I am not going to critically evaluate the drawbacks as my only
purpose of highlighting this theory was to bring to fore the characteristics
and behaviours that are shared and display by such people so that many of us
can at least try to achieve what we want to achieve.
Thank you all for the love you are
showing to me. Hope you will continue to read my post and yes, your comments
are most appreciated and welcomed.
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